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PepsiCo press release:
"In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York's Fall 2011 Mercedes-Benz Fashion Week, Feb. 10-17"
I luuuurve the CSM's take on it:
"Pepsi has redesigned its Diet Pepsi can as a tribute to attractive women, a group of people who have been historically underrepresented by carbonated-beverage-can shapes.
Like the ordinary can, the Diet Pepsi Skinny Can will contain a mixture of carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate, caffeine, citric acid, and natural flavor that the company describes as light, crisp, and refreshing."
Nice work, Eoin O'Carroll.
"In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York's Fall 2011 Mercedes-Benz Fashion Week, Feb. 10-17"
I luuuurve the CSM's take on it:
"Pepsi has redesigned its Diet Pepsi can as a tribute to attractive women, a group of people who have been historically underrepresented by carbonated-beverage-can shapes.
Like the ordinary can, the Diet Pepsi Skinny Can will contain a mixture of carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate, caffeine, citric acid, and natural flavor that the company describes as light, crisp, and refreshing."
Nice work, Eoin O'Carroll.
